I love the technique of "embedding" die cuts into a background piece with an embossing folder. On this first card, both the flowers and the sentiment were cut with dies - both Memory Box, I believe, but I'm not 100% certain. I glued the sentiment to the kraft cardstock and then embossed with a Stampin' Up folder. Then I added the flowers and matted with red.
For the second card, I attached the flowers and then embossed. I printed the sentiment on the computer and cut it with a Spellbinders label die and matted with black. Both cards have kraft bases.